- Revenue
- Customers
- Unit economics
- Retention

- Core metrics for CROs
- Additional key metrics
- Maximizing impact with the CRO’s Three Pillars
- Marc Francis insights, CRO at Captain Data
- Enhancing retention with cohort analysis
- Optimizing revenue with strategic pricing management
- Aligning revenue streams with a unified RevOps strategy
- Enhancing revenue through the Bow-Tie Model

- Core metrics for CFOs
- Additional key metrics
- Prevent revenue loss with accurate MRR and cash flow tracking
- Stéphane Bonnet, CFO at HelloCSE
- Cohort analysis for long-term revenue insights
- Segment key financial metrics for profitability optimization
- Break down MRR movements for net revenue growth clarity
- Revenue forecasting for strategic financial planning
- Optimize profitability with burn rate and efficiency metrics

- Core metrics for CMOs
- Additional key metrics
- Building a data-driven marketing strategy
- Chloé Dalger insights, Head of Growth at Waalaxy
- Creating customer-centric content to drive engagement
- Lead nurturing and personalization to increase conversions
- Defining an Ideal Customer Profile (ICP) to drive focused growth
- Segmenting metrics to refine your ICP

- Key metrics
- Customer success performance
- How to understand my churn?
- Upsell, downsell and cross-sell strategies
- Cohort analysis